I saw this at Martini Republic and thought, yes...reviewing booze. It's a great idea! They do wine mostly and that is obviously useful. Hoewever, while I can drink an entire bottle of wine, I don't know that I would be making the most inciteful of comments. Instead, Microbrew Monday's are born because 1) It gives me an excuse to drink on Monday and 2) A little alliteration goes a long way.
Bonus reason: "microbrew review" on technorati reveals only a smattering of mentions and no regualr features so, while not an original idea, perhaps I will at least whore out the site hits. Or it could fail miserably.